The New Forest Fruit Company (NFFC) was formed in 2008 by Sandy Booth and John Boyd to develop a family business originally established in 1911. They are a fruit growing business specialising in producing the earliest, sweetest strawberries and blueberries to be found in the UK. Because of their privileged growing location between the Solent and the New Forest National Park and with the use of modern growing systems including a range of varieties, they have a very long picking season from the beginning of March until the beginning of December.